I just finished this book about re-thinking business, by the good folks at 37signals. They really know what they’re talking about here. I mean, have you ever thought about all the things that are horribly wrong with the modern world of business? Awful traditions and ridiculous policies that only waste time and money are thrown out the door. They strip the typical business model down, and start fresh. So many times, as I read through it I thought, “I’ve been thinking this for years, and I thought I was wrong!” But now I know, I’m right.

If you own, or are starting a business, take my advice: Buy this book. Read it. Then, I dunno, tattoo the essay titles onto your arms?? (It’s good stuff.)



The cover tagline says it all!

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